TV Media
We select your TV media by four main media buying criteria:
- Which programmes are our most valuable audience segments watching?
- What are the most cost effective of these programmes (per 1,000 people) to buy?
- How much do we need to buy to deliver adequate frequency so you won’t go unnoticed?
- What deals are the networks offering?
While your TV commercial will be the most visible part of your TV advertising campaign, where people see your TV ad is equally important. It is for this reason that we have always combined the creative process and media planning. The two go hand in hand and can’t be separated.
However, no two TV advertising campaigns are the same. See the links on this page where we share our thoughts and TV advertising knowledge and experience on specialised advertising strands.
But don’t just take our word for how effective our TV media planning process is:
“Last month we bought $35,000 worth of national TV advertising and v3project delivered a further $140,000 worth of TV media! Not too sure how they did it, just pleased that they did. It’s this sort of media buying, together with their rational media strategy and TV media planning that has led our new product, Gellibaff, to be an absolute BEST SELLER EVER through the major retailers.”