TV + Online
Without this combination, your TV advertising will likely fail.
Our customers' current TV advertising campaigns tell us that people interested in your product/ service will check you out online first.
Research shows that 50% of shoppers search online for the products and services they wish to buy,1 and of those, 87.8% use Google to search with.2
So, while a TV campaign can give your business a real boost, adding an online marketing component to your campaign is absolutely vital to ensure you capture every sales opportunity from your TV advertising.
The simple truth is, the fastest, low-cost way of increasing leads and sales for your business from your TV advertising campaign is via Google Adwords. This should be an essential ingredient in any TV advertising plan, because it not only delivers leads, sales enquiries and customers, it also provides accurate and reliable feedback, and market response information which is an invaluable resource for increasing the effectiveness of your TV advertising campaign.
The benefit of having your online marketing set up properly when you run your TV campaign is that it allows you to isolate and quantify the results of your TV advertising. You can measure which time-slots and programs are working best for you, and eliminate those that are wasting your money. Your spend goes down, your sales go up. Neat huh?
We know of TV advertising campaigns failing when the advertiser spent their money on TV, but didn’t have their Google Adwords campaign set up.
People saw the TV commercial, hopped on line and Googled the product, and then clicked through to the competition's websites.
Because the advertiser didn't have their online component set up beforehand, they effectively paid for their competitors’ sales!
If you already have Google Adwords set-up, you're good to go on TV. If not, we’ll set it up for you and integrate the TV campaign seamlessly.
- Monash's Australian Centre for Retail Studies
- HitWise.com
“After 3 months of v3 running an integrated TV and online campaign for us, despite the economic downturn we enjoyed all-time record visitor numbers for Christmas day, for the month of December, and for any Summer period on record.”
“v3 ran our TV campaign with a strong call to action back to our web site for two solid weeks on Foxtel and Austar and our clicks increased 227% and sales increased 194%. The amazing thing was the month after, our sales were 157% up as well, which we can only attribute to the positive effect the TV advertising had, as we weren't running any other marketing.”